Book a free call

PAID CAMPAIGNS

Meta and Google ads management,
measured in sales.

The goal is more sales from your ad spend. Ads that cost more than they bring back eat into your margin. We work on the creative, the targeting and the page people land on, aiming for the best return on ad spend your products and budget allow.

Improve my ad returns See plans and prices

Management is 10% of what you spend on ads, with a minimum fee of $150 a month, and starts with one Meta or Google platform. It sits alongside Social Growth or Full Studio, and you pay the ad budget straight to the platform.

Someone reviewing a handbag ad on a phone beside a campaign dashboard on a laptop

Spending more on ads won’t fix a weak return. The answer is usually in the ad, in who sees it, or in the page they land on.

Where the money
actually goes.

A better return takes more than a new headline. The offer, the creative, the audience and the landing page all have to line up.

Campaign audit · before we change anything
Two parts are working.Three need fixing before more budget goes in.
  • AudienceSome spend reaches people you can’t deliver to
  • CreativeThe product is clear in the first second
  • Landing pageAd says “free shipping”, the page doesn’t
  • TrackingSome purchases are counted twice
  • OfferPrice and bundle are easy to understand
Fix these first, then test new ads
A sample audit to show what we check. Findings differ for every brand.
  1. Campaign audit · before we change anything
    Two parts are working.Three need fixing before more budget goes in.
    • AudienceSome spend reaches people you can’t deliver to
    • CreativeThe product is clear in the first second
    • Landing pageAd says “free shipping”, the page doesn’t
    • TrackingSome purchases are counted twice
    • OfferPrice and bundle are easy to understand
    Fix these first, then test new ads
    A sample audit to show what we check. Findings differ for every brand.

    Find what is wasting your budget

    We review the offer, campaign setup, creative, destination pages and tracking. We want to know whether the problem is attracting the wrong people, losing buyers on the page or measuring purchases incorrectly.

  2. Creative test · same audience, same budgetWeek 2
    Version AHandmade leather toteShop the new colors
    Cost per purchase
    Pause
    Version BFits a 15-inch laptop. Built to last for years.Shop the tote
    Cost per purchase
    Keep and scale
    An illustration of a creative test. Shorter bar means each sale costs less.

    Give the right shopper a reason to buy

    We test real product benefits, messages, designs and audiences around a clear sales objective. Every test should help us understand which combination can earn a better return.

  3. Campaign review · MetaTest running
    The adSponsoredShop now
    The pageSame promise as the ad
    The orderPurchase tracked
    Return on ad spendGoal: above break-even
    Break-even

    Worked out from your margins before launch.

    An illustration of how we review a campaign, not a client result.

    Improve the path from ad to order

    The ad and landing page need to make the same promise. Social Growth or Full Studio keeps fresh content and better pages behind the campaign, so paid clicks arrive at a store ready to sell.

  4. Campaign results · last 8 weeksSample data
    Ad spend$4,000
    Purchases118
    ROAS, last 4 weeks2.6×
    Cost per purchase$34
    Break-even 1.8×
    1.2×
    1.4×
    1.3×
    1.9×
    2.3×
    2.5×
    2.8×
    2.7×
    Tracking fixedVersion B kept
    Sample data, not a client result. We can’t guarantee a return, and we’ll say so if ads aren’t the right move yet.

    Optimize around ROAS and acquisition cost

    We review spend, purchases, attributed revenue and the cost of winning a customer. Those results guide the next creative test and budget decision, with measurement limits made clear in reporting.

Where a weak return
usually comes from.

A weak return can come from several places. We look at the full route to a purchase before deciding what to change.

Original cleanser advertisement with the evening-routine message Wash off the day.
An original sample concept, not a live client campaign.
  1. THE MESSAGE

    Are the right people stopping?

    Test a specific product benefit or use case against the audience most likely to value it.

  2. THE DESTINATION

    Does the page finish the story?

    Match the ad to the product page and remove missing details that can make a buyer hesitate.

  3. THE PURCHASE DATA

    Are you seeing the real return?

    Check purchase events, values, currency and duplicates, and compare attribution with store data where available.

  4. THE NEXT DECISION

    Put the learning back into the campaign.

    Use purchases, revenue and acquisition cost to decide what to test, adjust or stop.

What it costs,
in full.

Paid management sits alongside Social Growth or Full Studio, which keep fresh content and better pages behind your ads. The fee is 10% of what you actually spend, with a $150 monthly minimum, and you pay the ad budget straight to the platform.

PAIRS WITH ONE OF THESE

Social Growth$199/ monthFull Studio$1,199/ month

Plus 10% of actual ad spend for paid management (minimum $150 a month), plus the ad spend itself. We recommend at least $1,000 a month in ad spend. Readiness and delivery capacity are checked before launch.

SEE THE FEE CALCULATION (USD)

Your Growth plan

This calculation stays in your browser.

Growth plan
$199
Management fee (10%, min $150)
$200
Ad budget, paid separately
$2,000
Total monthly cost
$2,399

Included

Campaign setup, tracking checks, a break-even return worked out from your margins, creative and audience tests, weekly checks and a monthly report on one agreed Meta or Google platform.

Not included

Ad spend is paid separately to the platform. Additional platforms, major tracking development, new photography and specialist production need separate scope.

Is this right
for your business?

It’s a good fit if

  • You already spend on Meta or Google ads, or are ready to
  • You know your margins and order value, or want help working them out
  • You want content and product pages that support the campaign
  • You care about return on spend more than clicks

It’s probably not for you if

  • You want ads with no content or search work behind them
  • You plan to spend less than about $1,000 a month on ads
  • You need a guaranteed ROAS multiple
  • You want several ad platforms managed from day one

How the work
moves forward.

We aim for the best return your offer and budget can sustain. We start from your current numbers, test what’s holding the campaign back, and let sales and the cost of each new customer guide the next change. Every report ends with what we plan to do next.

  1. Set the commercial target.

    We discuss your returns, margins, order value and budget, work out your break-even return, and check the store and tracking. You’ll need Social Growth or Full Studio alongside the ads.

  2. Build a test around sales.

    Agree one Meta or Google platform, the product offer, creative, destination and spending limits. Launch with a clear question to answer.

  3. Work towards a stronger ROAS.

    Review purchases, attributed revenue and acquisition costs. Refine the creative, audience and budget using what the campaign teaches us.

Before
you choose.

Not ready to talk yet? Download the free email flows playbook, the emails worth setting up before you spend more on ads. No signup needed.

Is better ROAS actually the goal?

Yes. We work towards more sales revenue for every dollar spent on ads, while keeping acquisition costs and your margins in view. Campaign decisions should serve your business return, not just produce more clicks.

Can you guarantee a particular ROAS?

We set a target around your offer, margins, audience and store, then test and optimize toward it. A fixed return multiple cannot be guaranteed. You will see what was spent, what the campaign returned and how that informs the next decision.

Why do I need Social Growth or Full Studio?

Paid performance depends on what happens before and after the click. Social Growth supplies a steady mix of content and creative to test. Full Studio adds better product pages and search. Either one gives the ads something to build on.

What is the 10% management fee based on?

Actual advertising spend, with a minimum fee of $150 a month, so the fee is $150 for any spend up to $1,500. It is added to Social Growth ($199) or Full Studio ($1,199). You pay the ad budget straight to the platform. The calculator shows the full arithmetic.

Do you manage Meta and Google together?

The starting scope is one agreed Meta or Google platform, chosen for your products and the sales opportunity. An additional platform is scoped separately. You retain your ad account and agree access and spending authority before launch.

How much should I spend?

We recommend at least $1,000 a month in ad spend, because smaller budgets rarely give a campaign enough data to learn from. Beyond that, we discuss your margins, order value, existing performance and what you can afford to test. If ads aren’t the right move yet, we’ll say so.

YOUR NEXT STEP

Tell us what you spend
and what comes back.

Share what you sell, your rough monthly ad spend and where the return falls short. We’ll look at whether the ads, the audience or the shop is holding things back.

Improve my ad returns Or book a free call
Omar Sohrab

Omar Sohrab, our co-founder, reads and answers new enquiries. He usually replies within one business day.