What we did.
What actually happened.

Real numbers from real accounts, shown as screenshots from the platforms themselves. We start with our own brands and add client results as they come in, with permission. Each study names the plan we used and the dates it covers, shows the platform screenshots, and says plainly what the numbers can and can’t tell you.

A D2C craft brand · Craft

Automated posts on Facebook vs Instagram: 17 days of real numbers

Meta says scheduled posts aren't penalized. For a D2C craft brand, Facebook took automated posts to new people. Instagram showed them almost only to followers.

2,332
Facebook views, up 990% on the previous 28 days
+153
net new Facebook followers, from fewer than 100

2 to 29 October 2026, automation from 13 October ·

Want numbers like these
for your own brand?

Tell us what you sell and what you’d like to change. We’ll recommend the smallest plan that does the job, and tell you honestly what to expect from it.

Omar Sohrab

Omar Sohrab, our co-founder, reads and answers new enquiries. He usually replies within one business day.